| NOTE: |
Academic Credits - The number of academic credits for each course
is the number of credits earned in one semester with successful completion
of that course.
Prerequisite and Corequisite - “Prerequisite” means that
the listed course[s] must be successfully completed with the indicated grade.
A “corequisite” may be taken in the same semester. |
| Course
# |
Course
Description |
Credits |
| MKT 101 |
Principles of
Marketing -- Prerequisites: BUS 101 or MKT program
advisor or designee approval. Introduces the marketing role in
society and how it affects the marketing strategy. Emphasizes the
marketing mix, product planning, and the effects of the demographic
dimension on the consumer market. 3 lecture
hours.
|
3
|
| |
|
| MKT 104 |
Promotion
Management -- Prerequisite: BUS 101. Presents
management planning and oversight techniques for effectively
communicating the results of the marketing strategy to customers.
Provides a comprehensive overview of promotion methods as they
interact in the marketing mix, which includes price, channel of
distribution, and product. 3 lecture hours |
3
|
| |
|
| MKT 110 |
Consumer Behavior --
Prerequisites: BUS 105, HLT 125. Study of the basic
principles of consumer behavior which offers insight into the
buyer-seller relationship. Application of theories from psychology,
social psychology and economics are examined. Course examines
concepts that have implications for marketing management decisions.
3 lecture hours. |
3
|
| |
|
| MKT
201 |
Introduction to
Market Research -- Prerequisites: MAT 111 or higher,
MKT 101. Presents basic research methods entailing procedures,
questionnaire design, data analysis, and effectively communicating
research results. 3 lecture hours. |
3
|
| |
|
| MKT 202 |
Logistics/Purchasing Control -- Prerequisite:
BUS 101. Introduces students to the framework of logistics, the
logistics environment, customer services and materiel management.
Introduces material resources planning [MRP] and just-in-time [jobIT]
principles. 3 lecture hours. |
3
|
| |
|
| MKT 220 |
Principles of
Retailing -- Prerequisites: MAT 111 or higher,
MKT 101. Studies retailing concepts and practices including
retail merchandise planning, buying, pricing, promotion and control
in established retail operations. Attention is given to managerial
and operational skills. 3 lecture hours.
|
3
|
| MKT 284 |
Coop/Internship
-- Prerequisites: 48 credit hours or MKT program advisor
or designee approval. Gives students the opportunity to work at
a job site that is specifically related to their career objectives.
Provides on-the-job experience while earning credit toward an
associate degree. Contact hours vary.
|
1-3
|
